The Wellmont Theater Campaign
USM means MSU
S U P E R small Ad Agency
Our group of six worked like a small agency, with everyone assigned roles such as: research, content production, media buying, and creative. One role was the account executive, which was myself. Managing, organizing, and producing a finished campaign to bring more local engagment in the given time period was a challenge but with a great time and a vision, anything is possible!
The Wellmont Theater campaign was created to bring the Montclair community together and build local pride. It focused on showing how important the Wellmont is to the town and the people who live there. By highlighting its role as a place where people connect and share experiences, the campaign positioned the Wellmont as a central and meaningful part of Montclair.
